← All guides · For businesses
10 shots every small business website needs
By Mike Johnson · Photographer & videographer in Logan, Utah
The short answer
A strong small business website needs real photos of your people, your place and your work. These 10 shots cover your homepage, about page, services and social media, and most can be captured in a single planned shoot day.
- A hero image for your homepage. One wide, eye-catching shot that shows what you do.
- The owner or leadership team. People want to know who they're working with.
- Team headshots. Consistent headshots for your about page and LinkedIn.
- A team group photo. Shows the size and personality of your business.
- Your building or storefront. Helps customers recognize you when they arrive.
- Your workspace. The shop, office, kitchen or clinic where the work happens.
- People at work. Real moments of your team doing what they do best.
- Your products or services in action. Show results, not just the product.
- Details. Close-ups of tools, materials and craftsmanship that show quality.
- Customers (with permission). Happy customers build trust faster than any headline.
Make it count
Horizontal photos work best for website banners, and vertical ones for social media and phones. I shoot both, so one day gives you a library you can use for months.
