← All guides · For businesses
Photo vs. video: where to spend your marketing budget first
By Mike Johnson · Photographer & videographer in Logan, Utah
The short answer
If your website still uses stock photos or old pictures, start with photography. Real photos improve every page, ad and social post right away. Once your photos are solid, add video to tell your story, explain your service or help with hiring. Often the best answer is both on the same day.
Start with photos if…
- Your website or Google listing uses stock or outdated images
- You need headshots, product photos or images for print
- You want one shoot that fills months of social media posts
Start with video if…
- Your service is hard to explain in a few sentences
- You're hiring and want people to see what it's like to work for you
- You already have good photos and want something that stands out
Or do both at once
Because I shoot both photo and video, one well-planned day can cover website photos, social content and a short brand video. You plan once, your team only gives up one day, and your photos and video match in style and branding.
A full day of photo or video is $2,000, including planning, the shoot, editing and licensing. Smaller projects can be quoted by the half day or hour.
